Unless they are in sync with your event goals. It is kind of hypocritcal that I write this post given my actions as both a direct sales contributor and sales leader working tradeshow exhibits. I say these things in repent knowing that I was wrong in my actions and ask for forgiveness from my previous co-workers. [...]
As a former sales leader and direct sales contributor, I have been on the receiving end of leads for many years. Throughout I have seen firsthand the challenge marketing teams have in articulating their value to a CFO. By value, I mean revenue production. If your marketing budget was $4 million, what revenue impact did [...]
A case study of Validar eating its own dog food at Dreamforce 09. Validar just returned from exhibiting at Dreamforce, Salesforce.com’s annual Users Conference in which we generated 148 leads in three days. This event is the biggest gathering in the world of Salesforce.com users which is a target market for us. Salesforce.com users can leverage [...]
