Validar understands the importance of Marketing Automation technology. Our software extends the value of these tools down to the show floor so that your post-event treatment aligns with your attendees entire participation, including questions they have, renewed interest generated etc. We work with our customers to understand “event intent” and how to setup the data repositories within their Marketing Automation System to support post-post event treatment that aligns with their marketing objectives. If you’re interested in better articulating your economic value as an event producer, call your Validar Account Manager to learn how we can help. Also, if you’re new to Marketing Automation, check out these companies!