YES! I say this with a renewed respect for marketing leaders who have implemented methods of understanding revenue impact and influence. These are the ones that deserve a commission. Laying this foundation isn’t easy, and the challenge is best addressed through persistent and tenacious leadership most often driven by Marketing. I want to share with [...]
SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation medium is true? How can marketing managers make the most of their trade show investment and are marketing automation vendors correct in stating that tradeshows are a bad investment compared to inbound marketing? This interview [...]
This video discusses tips and tricks on how to adjust your lead capture strategy at tradeshows to best leverage marketing automation solutions such as Eloqua and Marketo so you can improve the revenue impact of your tradeshow marketing efforts. Brady Corporation also shares the tools they use to capture, distribute, process and incubate the leads [...]
Listen to Victor Kippes discuss Validar’s perspective on event based B2B lead management and Bill Nussey discuss Silverpop’s perspective on Marketing Automation. Podcast Powered By Podbean Download this episode (right click and save) Download this episode (right click and save)
Sometimes marketing resources are so disrespectful to their sales counterparts. Let me give you an example. I was in a meeting last month with a very smart marketing company asking my usual questions, one of them being, “If you capture all of these metrics at your event would you like to pass this data to your sales [...]
This video discusses tips and tricks on how to setup and leverage your lead management technology and tools to measure the revenue impact of your tradeshow marketing efforts. PerkinElmer also shares what tools they use to capture, distribute, process and incubate the leads they capture from their 200 annual event marketing program. Event ROI Made [...]
This is a true story of a well-executed event gone awry. As you’ve seen in previous posts, we spend a lot of time trying to understand event goals with our new customers and driving down to metrics that are actionable. Usually this is easy for B2B lead generation efforts; where companies invest in an event [...]
Ok, so you’re going to invest significantly in hosting a corporate event. There are some very basic questions that you should be asking yourself; What is the purpose of your event or event series? How will you determine if it was a good one or bad one? What are your goals for the event? These [...]
The team and I spent time last week developing a video describing our value proposition. It all comes down to recognition for your efforts. We believe all event managers and producers add value. Many do not get recognized though with revenue contribution credit going elsewhere. That’s what this blog and our company is all about. Helping [...]
Tell the Truth: Do attendees lie when they have to answer questions at a trade show? Do you lie when presented with a survey? Recently, I have been debating this topic with some very smart B2B lead management experts. Some leaders within the Marketing Automation space flat out state all leads including surveyed leads [...]
