Listen to Victor Kippes discuss Validar’s perspective on event based B2B lead management and Bill Nussey discuss Silverpop’s perspective on Marketing Automation. Podcast Powered By Podbean Download this episode (right click and save) Download this episode (right click and save)
Sometimes marketing resources are so disrespectful to their sales counterparts. Let me give you an example. I was in a meeting last month with a very smart marketing company asking my usual questions, one of them being, “If you capture all of these metrics at your event would you like to pass this data to your sales [...]
This video discusses tips and tricks on how to setup and leverage your lead management technology and tools to measure the revenue impact of your tradeshow marketing efforts. PerkinElmer also shares what tools they use to capture, distribute, process and incubate the leads they capture from their 200 annual event marketing program. Event ROI Made [...]
This is a true story of a well-executed event gone awry. As you’ve seen in previous posts, we spend a lot of time trying to understand event goals with our new customers and driving down to metrics that are actionable. Usually this is easy for B2B lead generation efforts; where companies invest in an event [...]
Ok, so you’re going to invest significantly in hosting a corporate event. There are some very basic questions that you should be asking yourself; What is the purpose of your event or event series? How will you determine if it was a good one or bad one? What are your goals for the event? These [...]
The team and I spent time last week developing a video describing our value proposition. It all comes down to recognition for your efforts. We believe all event managers and producers add value. Many do not get recognized though with revenue contribution credit going elsewhere. That’s what this blog and our company is all about. Helping [...]
Tell the Truth: Do attendees lie when they have to answer questions at a trade show? Do you lie when presented with a survey? Recently, I have been debating this topic with some very smart B2B lead management experts. Some leaders within the Marketing Automation space flat out state all leads including surveyed leads [...]
Lauren Carlson from Software Advice posted an interesting article regarding the momentum Marketing Automation firms are experiencing which I agree with. It wasn’t that long ago that people weren’t even sure what marketing automation was or how it functioned. Now, marketing teams are aggresively seeking out solutions that help them articulate their value. Why is [...]
I always ask this question of prospects and customers, knowing in the back of my mind that the answer is nebulous and difficult to answer. By nebulous and difficult I mean: the key performance metrics of their answer is strife with holes regarding economic value. I was in a meeting today and asked a Fortune [...]
What do you fish with at tradeshows: a pole or a net? I often speak with exhibitors and event marketers who deploy one of these two lead capture strategies. Let’s review: • “Fishing Pole” strategy – I only scan leads that have expressed legitimate interest in our products and services. If they want a trinket, [...]
