Comments on: Are Your Marketing Efforts Undervalued? Stop Measuring Marketing! http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing Learn more about the value of asking. Thu, 29 Sep 2011 19:17:32 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Milda Charette http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing/comment-page-1#comment-30 Milda Charette Wed, 23 Dec 2009 13:28:24 +0000 http://subloft.com/dontaskdontsell/?p=106#comment-30 I like how you keep updating your blog, it is much easier to use a Wordpress blog than to use a Blogger. I like how you keep updating your blog, it is much easier to use a WordPress blog than to use a Blogger.

]]> By: nashexpex http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing/comment-page-1#comment-7 nashexpex Fri, 27 Nov 2009 07:39:27 +0000 http://subloft.com/dontaskdontsell/?p=106#comment-7 Stunning, I didn't heard about this topic up to now. Thanks. Stunning, I didn’t heard about this topic up to now. Thanks.

]]> By: Victor http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing/comment-page-1#comment-6 Victor Tue, 17 Nov 2009 14:00:28 +0000 http://subloft.com/dontaskdontsell/?p=106#comment-6 Great point Brenda. In most B2B environments with large sales cycles, marketing can touch a record multiple times. Thes touches should be tracked. That first initial introduction though was due to Marketings efforts. I believe new opportunities and leads should be directly credited to that first introductory campaign. Thanks for commenting! Great point Brenda. In most B2B environments with large sales cycles, marketing can touch a record multiple times. Thes touches should be tracked. That first initial introduction though was due to Marketings efforts. I believe new opportunities and leads should be directly credited to that first introductory campaign. Thanks for commenting!

]]> By: Victor http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing/comment-page-1#comment-5 Victor Tue, 17 Nov 2009 13:57:01 +0000 http://subloft.com/dontaskdontsell/?p=106#comment-5 I agree Chris. From my perspective, each campaign should have unique landing page exit so you can determine opportunity volume from your campaign types. I am glad you saw value in the article. I agree Chris. From my perspective, each campaign should have unique landing page exit so you can determine opportunity volume from your campaign types. I am glad you saw value in the article.

]]> By: Brenda Gilsrud http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing/comment-page-1#comment-4 Brenda Gilsrud Fri, 13 Nov 2009 18:56:59 +0000 http://subloft.com/dontaskdontsell/?p=106#comment-4 I have been a cold caller/lead generation rep for over 5 years. My stats are pretty impressive, but I hate to say it...no sales ever came from me pushing a meeting. They come from those who are already interested in the company and the products. Also, I have found that the best leads have a convoluted marketing lead source -- maybe somebody read a whitepaper, someone else from that same company attended a webinar, and yet another person was referred by a partner that I work with. Very hard to tell where exactly the sale came from -- it's from a multitude of efforts that aligned just right one day. I have been a cold caller/lead generation rep for over 5 years. My stats are pretty impressive, but I hate to say it…no sales ever came from me pushing a meeting. They come from those who are already interested in the company and the products. Also, I have found that the best leads have a convoluted marketing lead source — maybe somebody read a whitepaper, someone else from that same company attended a webinar, and yet another person was referred by a partner that I work with. Very hard to tell where exactly the sale came from — it’s from a multitude of efforts that aligned just right one day.

]]> By: Chris Clegg http://www.dontaskdontsell.com/blog/are-your-marketing-efforts-under-valued-stop-measuring-marketing/comment-page-1#comment-3 Chris Clegg Thu, 12 Nov 2009 19:56:07 +0000 http://subloft.com/dontaskdontsell/?p=106#comment-3 I almost agree with everything you've said. CPOD is a great metric to bring things down to earth (all other's really just help us diagnose CPOD). Where I go a different way is when you say that CPOD defines which marketing is most productive. I argue that in many cases, different types of marketing will reach different types of consumers. You'll miss a segment of the market if you put all your money in just radio or PPC or in-store. Each has its own benchmark and the right overall mix will allow you to grow, dominate, or maintain your market. Put too many eggs in one basket and you're putting the pipeline at risk. My two bits. Great article. Thanks! I almost agree with everything you’ve said. CPOD is a great metric to bring things down to earth (all other’s really just help us diagnose CPOD).

Where I go a different way is when you say that CPOD defines which marketing is most productive. I argue that in many cases, different types of marketing will reach different types of consumers. You’ll miss a segment of the market if you put all your money in just radio or PPC or in-store. Each has its own benchmark and the right overall mix will allow you to grow, dominate, or maintain your market. Put too many eggs in one basket and you’re putting the pipeline at risk.

My two bits. Great article. Thanks!

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