“Don’t Ask, Don’t Sell” is brought to you by Validar Inc. Validar is a market leader in Lead Acquisition and Qualification solutions.
Getting sales and marketing organizations on the same page is very hard work. However, getting them aligned ensures that Sales is getting what they want from marketing and marketing is getting credit for their work. The purpose of “Don’t Ask, Don’t Sell” is to share the knowledge and provide real information on closing the chasm between these two groups. You will hear customer success stories, tips from experts on why this is important, what actions they took, and how to make those changes yourselves.
About Validar Inc.
Since 2005, Validar Inc. has helped B2B event marketers better understand and articulate their value. It is vitally important to us that our customers get the credit they deserve for their event marketing efforts. Our technology not only does this, we also help deliver a best-in-class attendee experience as well. For any business, it is important to know where leads are in their buying cycle so they are treated appropriately and follow-up activity is not wasted. Our solution enables companies to ask the right questions of potential customers when in dialog, to capture the impact event content has on each attendees product interest levels. Our onsite registration, attendee tracking and lead retrieval products are offered on an ala-carte bases based any event type or need.
About the Author
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Much of Validar’s value proposition is based upon Victor’s experience as a receiver of leads. He has been in a sales role for over 20 years both as a direct contributor and as the leader of a large enterprise sales team. He is a recovering sales leader who understands very well the challenges marketing and sales leaders face specific to demand generation and lead management. If you are a marketing leader interested in understanding and articulating your true value, or a sales leader interested in improved conversions and pipeline growth, Validar and Victor are there for you. You can follow Victor on Twitter at @vkippes.