Listen to Victor Kippes discuss Validar’s perspective on event based B2B lead management and Bill Nussey discuss Silverpop’s perspective on Marketing Automation. Podcast Powered By Podbean Download this episode (right click and save) Download this episode (right click and save)
Sometimes marketing resources are so disrespectful to their sales counterparts. Let me give you an example. I was in a meeting last month with a very smart marketing company asking my usual questions, one of them being, “If you capture all of these metrics at your event would you like to pass this data to your sales [...]
Validar enhances efficiency of SmithBucklin’s user group client organizations. SmithBucklin, the world’s largest association management and professional services group, is the only company in the world with a specialized technology user group practice. With its unparalleled skills, best practices and experience, as well as the industry’s most comprehensive resource base, global software giant VMware looked [...]
