B2B Lead Gen: Does your event feedback/evaluation match up with your event purpose?

B2B Lead Gen: Does your event feedback/evaluation match up with your event purpose?

Ok, so you’re going to invest significantly in hosting a corporate event.   There are some very basic questions that you should be asking yourself; What is the purpose of your event or event series? How will you determine if it was a good one or bad one? What are your goals for the event? These [...]

Validar Video: Does your company recognize your value as an event producer?

Validar Video: Does your company recognize your value as an event producer?

The team and I spent time last week developing a video describing our value proposition.  It all comes down to recognition for your efforts.  We believe all event managers and producers add value.  Many do not get recognized though with revenue contribution credit going elsewhere.  That’s what this blog and our company is all about. Helping [...]