Ever wonder how much you spend managing leads collected from Trade Shows?

Ever wonder how much you spend managing leads collected from Trade Shows?

A case study of Validar eating its own dog food at Dreamforce 09. Validar just returned from exhibiting at Dreamforce, Salesforce.com’s annual Users Conference in which we generated 148 leads in three days.  This event is the biggest gathering in the world of Salesforce.com users which is a target market for us.  Salesforce.com users can leverage [...]

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Corporate Events – A sales person’s perspective on users’ conferences

Corporate Events – A sales person’s perspective on users’ conferences

As a recovering sales manager and active sales person, this story may resonate with those of you who produce internal corporate events as a means to increase sales to existing and prospective customers.   Today, I still see corporate events being managed in a similar fashion with regards to data capture and hopefully this will get your mind flowing [...]

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