MTI-Interactive uses Validar solutions to improve lead collection, justify marketing budgets, and effectively assign leads to sales reps. For the last 30 years, MTI-Interactive (MTI) has developed SKU-activated merchandising that helps both retailers and manufacturers sell complex products by letting consumers interact with products before buying them. When Helen Stonhill signed on as the marketing [...]
You might find yourself thinking: “Landing pages are a turnoff. I hate providing information simply to get access to a white paper or content that is of interest. I like to shop around before making a decision and definitely don’t want a pushy salesperson bugging me if I inquire about a webinar. Just let me [...]
Cost per lead, conversions per month, leads per show, white paper downloads, time on Web site, Web site visits, webinar attendees, webinar registrants who did not attend, user conference attendees, click-through metrics, return Web site visitors… I can go on and on. These are all interesting metrics, but does Marketing really get credit for a [...]
