YES! I say this with a renewed respect for marketing leaders who have implemented methods of understanding revenue impact and influence. These are the ones that deserve a commission. Laying this foundation isn’t easy, and the challenge is best addressed through persistent and tenacious leadership most often driven by Marketing. I want to share with [...]
SLMA Radio host Jim Obermayer will ask Victor if the rumors of the demise in trade shows as a lead generation medium is true? How can marketing managers make the most of their trade show investment and are marketing automation vendors correct in stating that tradeshows are a bad investment compared to inbound marketing? This interview [...]
This video discusses tips and tricks on how to adjust your lead capture strategy at tradeshows to best leverage marketing automation solutions such as Eloqua and Marketo so you can improve the revenue impact of your tradeshow marketing efforts. Brady Corporation also shares the tools they use to capture, distribute, process and incubate the leads [...]
Listen to Victor Kippes discuss Validar’s perspective on event based B2B lead management and Bill Nussey discuss Silverpop’s perspective on Marketing Automation. Podcast Powered By Podbean Download this episode (right click and save) Download this episode (right click and save)
Sometimes marketing resources are so disrespectful to their sales counterparts. Let me give you an example. I was in a meeting last month with a very smart marketing company asking my usual questions, one of them being, “If you capture all of these metrics at your event would you like to pass this data to your sales [...]
This video discusses tips and tricks on how to setup and leverage your lead management technology and tools to measure the revenue impact of your tradeshow marketing efforts. PerkinElmer also shares what tools they use to capture, distribute, process and incubate the leads they capture from their 200 annual event marketing program. Event ROI Made [...]
